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Hotel Marketing
Hotels Online offers web marketing to increase your "look to book" ratio.

Free advertising for Hotels Online Customers on The Travellers Guide (www.ttg.co.uk)
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Hotel Booking System Case Studies Hotel Booking System Case Studies

Brook Hotels - Bank House Hotel, Golf & Country Club, Worcester

Brook Hotels - Company Overview Brook Hotels - Company Overview

Brook Hotels has a collection of historic 3 star hotels and 4 star hotels in great locations right across the UK, from elegant manor house retreats set in extensive grounds, to modern and contemporary hotels in city centre locations.

Brook hotels are near to Birmingham, Beverley, Chester, Colchester, Huddersfield, Kingston Upon Thames, Leeds, Matlock, Oakham, Sevenoaks, Stansted, Sutton Coldfield and Worcester.

Brook Hotels - The Challenge The Challenge

Brook Hotels had a number of requirements, ranging from their reservation system to online marketing:-
  • Increase the number of bookings taken from their hotel website
  • Increase the visibility of their hotel website in the Search Engines for high traffic search terms related to all 13 of their hotels in the UK
  • Reduce the commission paid to third party websites

Brook Hotels - Actions Taken Actions Taken

Hotels Online undertook the following web design, web development and web marketing actions:-
  • Hotels Online designed and built new ASP.NET website for Brook Hotels
  • The Brook Hotels website was re-structured with search engine friendly URLs
  • Website copy was re-written with both search engines and customers in mind
  • Hotels Online undertook a link building campaign
  • Hotels Online manage the Brook Hotels website on an ongoing basis, updating and adding new content regularly

Brook Hotels - The Results The Results

  • Between September 2008 and March 2009, monthly visitor traffic has doubled
  • Online bookings taken from the Brook Hotels website have significantly increased
  • Commissions paid to third party websites have been significantly reduced

Brook Hotels Testimonial Brook Hotels Testimonial

"When I contacted Hotels Online with regards to an idea that I had about the Brook Hotels website they were very enthusiastic and full of great ideas. I instantly felt at ease and knew that this would work out to be a successful partnership.

They made it clear to me what options were available to me and advised me on the best course of action, but in no way made me feel as if I had no control in the design and process. In fact it was quite the opposite, no matter how many times I changed my mind about things, Hotels Online, always made my contributions feel valued.

From the outset Hotels Online has offered me valuable advice whilst managing this project, keeping me up to date with their progress and keeping to timescale's. I am thrilled to have this team manage my project and know that if I require any amendments or further advice, that I only have to ask and it will not be too much trouble.

I would recommend Hotels Online to anyone. They offer excellent value for money, great service and a fantastic end result. Thank you to you all for making what could have been a complicated and stressful process into a rewarding and enjoyable experience."

Group Marketing Manager
Brook Hotels, Kingston