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Brook Hotels
 Hotel
Booking System Case Studies
 Brook
Hotels - Company Overview
Brook Hotels have a collection of historic 3 star hotels and 4 star hotels in great
locations right across the UK, from elegant manor house retreats set in extensive
grounds, to modern and contemporary hotels in city centre locations.
Each Brook Hotel offers bed & breakfast packages and most are ideally situated
near popular UK tourist attractions.
Brook hotels are near to Birmingham, Beverley, Bracknell, Chester, Colchester, Crewe,
Huddersfield, Kingston Upon Thames, Leeds, Matlock, Oakham, Sevenoaks, Stansted,
Sutton Coldfield, Warwick and Worcester.
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View Brook Hotels on a map
The Challenge
Brook Hotels had a number of requirements, ranging from their reservation system
to online marketing:-
- Increase the number of bookings taken from their hotel website
- Increase the visibility of their hotel website in the Search Engines for high traffic
search terms related to all 16 of their hotels in the UK
- Reduce the commission paid to third party websites
Actions Taken
Hotels Online undertook the following web design, web development and web marketing
actions:-
- Hotels Online designed and built a new ASP.NET website for Brook Hotels -
www.brook-hotels.co.uk
- The Brook Hotels website was re-structured with search engine friendly URLs
- Website copy was re-written with both search engines and customers in mind
- Hotels Online helped set up all Brook Hotels brochure and hotel booking pages with
images and copy
- Hotels Online undertook a link building campaign
- Hotels Online manage the Brook Hotels website on an ongoing basis, updating and
adding new content regularly
- Hotels Online added Brook Hotels to various distribution websites which it owns.
e.g.
www.holidays-london.net,
www.ttg.co.uk
and
www.far2travel.com
- Hotels Online regularly publishes the Brook Special Offers on
Twitter
and Facebook
The Results
- Between September 2008 and March 2009, monthly visitor traffic has doubled
- Online bookings taken from the Brook Hotels website have significantly increased
- Commissions paid to third party websites have been significantly reduced
Brook Hotels Testimonial
"When I contacted
Hotels Online
with regards to an idea that I had about the
Brook Hotels website
they were very enthusiastic and full of great ideas. I instantly felt at ease and
knew that this would work out to be a successful partnership.
They made it clear to me what options were available to me and advised me on the
best course of action, but in no way made me feel as if I had no control in the
design and process. In fact it was quite the opposite, no matter how many times
I changed my mind about things,
Hotels Online, always made my contributions feel
valued.
From the outset
Hotels Online
has offered me valuable advice whilst managing this project, keeping me up to date
with their progress and keeping to timescale's. I am thrilled to have this team
manage my project and know that if I require any amendments or further advice, that
I only have to ask and it will not be too much trouble.
I would recommend
Hotels Online
to anyone. They offer excellent value for money, great service and a fantastic end
result. Thank you to you all for making what could have been a complicated and stressful
process into a rewarding and enjoyable experience."
Group Marketing Manager
Brook Hotels, Kingston
www.brook-hotels.co.uk
Map of Brook Hotels
With a selection of 16 historic hotels in key cities throughout the UK, they range
from historic manor houses to luxurious country retreats and modern city hotels.
See the map below for the location of the 16 Brook Hotels:
View
Brook Hotels
in a larger map
Brook
Hotels in UK
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Beverley Arms Hotel
Beverley, Yorkshire
3 Star Hotel in Beverley
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Crabwall Manor Hotel
Mollington, Chester
4 Star Hotel near Chester
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Mollington Banastre Hotel
Mollington, Chester
4 Star Hotel near Chester
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Red Lion Hotel Colchester
Colchester, Essex
3 Star Hotel in Colchester
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George Hotel Huddersfield
Huddersfield, Yorkshire
3 Star Hotel in Huddersfield
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Kingston Lodge Hotel, Kingston
Kingston Upon Thames, Surrey
4 Star Hotel in Kingston
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Best Western Merrion Hotel Leeds
Leeds, West Yorkshire
3 Star Hotel in Leeds
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New Bath Hotel
Matlock, Bath, Derbyshire
3 Star Hotel in Matlock
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Whipper-In Hotel, Oakham
Oakham, Rutland
3 Star Hotel in Oakham
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Royal Oak Hotel, Sevenoaks
Sevenoaks, Kent
3 Star Hotel in Sevenoaks
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Whitehall Hotel, Stansted
Stansted, Essex
3 Star Hotel near Stansted
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Marston Farm Hotel
Sutton Coldfield near Birmingham
3 Star Hotel near Birmingham
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Waterloo Hotel, Bracknell
Bracknell, Berkshire
3 Star Hotel in Bracknell
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Chimney House Hotel
Sandbach near Crewe
3 Star Hotel near Crewe
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Honiley Court Hotel
Honiley near Warwick
3 Star Hotel near Warwick
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Best Western Bank House Hotel
Golf & Country Club
Bransford, Worcester
3 Star Hotel near Worcester
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