Case Study: Young's Hotels

In the summer of 2009 Hotels Online were approached by web marketing company ElectricJelly on behalf of Young's Hotels. There were a number of challenges ranging from their reservation system requirements to online marketing;

  • Increase the number of bookings taken from their hotel website - www.youngshotels.co.uk
  • Promote "Stay Local" Summer Offers 2010 at Young Hotels
  • Reduce the commission paid to third party websites

Actions Taken

Hotels Online undertook the following web marketing actions:-

  • Hotel copy was re-written with both search engines and customers in mind
  • Hotels Online helped set up all Young Hotels brochure and hotel booking pages with images and copy
  • Hotels Online added Young's Hotels to various distribution websites which it owns.
    e.g. www.holidays-london.net, www.ttg.co.uk and www.far2travel.com
  • Hotels Online published the Young's Special Offers on Twitter and Facebook

The Results

  • Between July and September 2009, monthly visitor traffic to www.youngshotels.co.uk is increasing
  • Online bookings taken from the Young's Hotels website are also increasing
  • Commissions paid to third party websites have been reduced

Young's Hotels

"Our most recent work with HOL was for Young's Hotels who required an immediate online booking tool solution to support a major summer marketing campaign.

Apart from offering a simple to use and highly functional booking tool; dedicated customer service; industry knowledge, insight and support; what impressed us most about HOL was their ability to understand our needs and their flexibility to deliver work within extremely tight deadlines.

The campaign was a success and could not have been achieve without HOL's support and diligence."

Director
ElectricJelly, London
electricjelly.com

Young's Hotels

Young's Hotels offer a home away from home. All bedrooms are comfortably furnished with en-suite bathrooms, trouser press, hair dryer, TV, tea and coffee making facilities.

The heart and soul of each of the hotels is the Young's pub, loved by locals and hotel guests alike. Relax in the bar for the very best quality cask ales and speciality beers complemented by an imaginative and extensive wine list.

Food wise, Young's Hotels offer some of the very best traditional pub classics and modern British cuisine using finest, fresh ingredients sourced wherever possible from British suppliers. Each Young's Hotel offers bed & breakfast packages.

Young's hotels are in Exeter and near to London in Wandsworth, Hammersmith, Radlett, Twickenham, Greenford, Kew, Chertsey, Wallington, Carshalton, Wimbledon, Clapham Common.

  • Alexander Pope Hotel
    Alexander Pope Hotel, Twickenham
    Cross Deep
    Twickenham
    Middlesex
    TW1 4RB
    United Kingdom
  • Brewers Inn
    Brewers Inn, Wandsworth SW18, London
    147 East Hill
    Wandsworth
    London
    SW18 2QB
    United Kingdom
  • Brook Green Hotel
    Brook Green Hotel, Hammersmith W6, London
    170 Shepherd's Bush Road
    Hammersmith
    London
    W6 7PB
    United Kingdom
  • City Gate
    City Gate, Exeter
    Iron Bridge
    Lower North Street
    Exeter
    Devon
    EX4 3RB
    United Kingdom
  • Red Lion Hotel
    Red Lion Hotel, Radlett
    78-80 Watling Street
    Radlett
    Hertfordshire
    WD7 7NP
    United Kingdom
  • The Bridge Hotel
    Bridge Hotel, Greenford UB6, London
    Western Avenue
    Greenford
    London
    UB6 8ST
    United Kingdom
  • The Coach & Horses Hotel
    Coach & Horses Hotel, Kew
    8 Kew Green
    Kew
    Surrey
    TW9 3BH
    United Kingdom
  • The Crown Hotel, Chertsey
    Crown Hotel, Chertsey, Chertsey
    7 London Street
    Chertsey
    Surrey
    KT16 8AP
    United Kingdom
  • The Duke's Head Hotel
    Duke's Head Hotel, Wallington
    6 Manor Road
    The Green
    Wallington
    Surrey
    SM6 0AA
    United Kingdom
  • The Greyhound Hotel
    Greyhound Hotel, Carshalton
    2 High Street
    Carshalton
    Surrey
    SM5 3PE
    United Kingdom
  • The Rose & Crown Hotel
    Rose & Crown Hotel, Wimbledon SW19, London
    55 High Street
    Wimbledon
    London
    SW19 5BA
    United Kingdom
  • Windmill On The Common
    Windmill On The Common, Clapham Common SW4, London
    Clapham Common South Side
    Clapham Common
    London
    SW4 9DE
    United Kingdom