London Accommodation

Holidays London

Our Holidays London website is promoted in the search engines to market London Hotels, guest houses, self-catering and serviced apartments in London.

The Challenge

In addition to providing the Hotels Online Booking System, hoteliers wanted an additional distribution channel which would advertise London hotels, guest houses, self-catering and serviced apartments:-

  • Create a new website themed on "London Holidays" on which hotels, guest houses and self-catering apartments could be advertised
  • Increase the number of online bookings
  • Promote London hotel offers
  • Reduce the commission paid by London Hotels to third party websites

Actions Taken

Hotels Online undertook the following web marketing actions:-

  • Hotels Online helped individual London hotels and guest houses improve their booking and brochure pages with better quality images and copy
  • Copy for London hotels, guest houses and self-catering apartments was re-written with both search engines and customers in mind
  • Hotels Online also advertises London Hotels on various distribution websites which it owns.
    e.g. www.ttg.co.uk and www.far2travel.com
  • Hotels Online regularly publishes London hotel offers on Twitter and Facebook.

The Results